Test 04
2 runs
---
name: ironwood-branding
description: Ironwood AI brand guidelines — colors, typography, logos, textures, and layout patterns. Only use when explicitly asked to apply Ironwood branding.
---
# IRONWOOD AI BRANDING SKILL
Only use this skill when explicitly asked to apply Ironwood AI branding. Follow all rules below exactly.
---
## Color Palette
```css
:root {
--iw-orange: #F95301; /* Primary — CTAs, buttons, accents */
--iw-orange-highlight: #FFDDBD; /* Muted orange — use on orange backgrounds */
--iw-title-gray: #2A2A2A; /* Main heading text */
--iw-text-gray: #333333; /* Body copy, secondary text */
--iw-bg-gray: #F4F4F4; /* Neutral light gray backgrounds */
--iw-white: #FFFFFF;
--iw-black: #000000; /* Reserved for high contrast */
}
```
---
## Typography
### Fonts
- **Headings (H1–H4):** Arial Black — system font, no import needed
- Optional hosted file: `https://ironwoodai.com/wp-content/uploads/ariblk.ttf`
- **Body/UI:** Montserrat — import from Google Fonts:
```html
<link href="https://fonts.googleapis.com/css2?family=Montserrat:wght@400;500;600;700&display=swap" rel="stylesheet">
```
- **Secondary/Aspirational:** Cera Pro (self-hosted at Ironwood CDN)
```css
@font-face {
font-family: 'Cera Pro';
font-weight: 400;
src: url('https://ironwoodai.com/wp-content/uploads/Cera-Pro-Regular.ttf');
}
@font-face {
font-family: 'Cera Pro';
font-weight: 500;
src: url('https://ironwoodai.com/wp-content/uploads/Cera-Pro-Medium.ttf');
}
@font-face {
font-family: 'Cera Pro';
font-weight: 700;
src: url('https://ironwoodai.com/wp-content/uploads/Cera-Pro-Bold.ttf');
}
@font-face {
font-family: 'Cera Pro';
font-weight: 900;
src: url('https://ironwoodai.com/wp-content/uploads/Cera-Pro-Black.ttf');
}
```
### CSS Variables
```css
:root {
--font-heading: 'Arial Black', Arial, sans-serif;
--font-body: 'Montserrat', sans-serif;
}
```
---
## Logo Assets
### Full Logos
| Use Case | URL |
|---|---|
| On dark/orange backgrounds (white, transparent) | `https://ironwoodai.com/wp-content/uploads/inronwood-logo-white.png` (666×124px) |
| On white/light backgrounds (full color, opaque) | `https://ironwoodai.com/wp-content/uploads/Ironwood_fullcolor-logo.jpg` (1384×255px) |
| Subtle/watermark on light gray (transparent) | `https://ironwoodai.com/wp-content/uploads/ironwood-logo.png` (1050×195px) |
### Fingerprint Icon (standalone mark)
| Use Case | URL |
|---|---|
| High-res, transparent (app icons, social) | `https://ironwoodai.com/wp-content/uploads/android-chrome-512x512-1.png` (512×512px PNG) |
| Simplified, white background | `https://ironwoodai.com/wp-content/uploads/ironwood-favicon.jpg` (247×247px JPEG) |
| Simplified, transparent background | `https://ironwoodai.com/wp-content/uploads/ironwood-favicon__1_-removebg-preview.png` (247×247px PNG) |
| Monochrome/black version | `https://ironwoodai.com/wp-content/uploads/download-91.png` (707×712px PNG) |
---
## Background & Texture Assets
| Asset | URL | Use When |
|---|---|---|
| Ultra-faint orange watermark (white/light bg) | `https://ironwoodai.com/wp-content/uploads/thumb-orange.png` | Subtle brand texture on white sections |
| White fingerprint on gray (for orange/dark sections) | `https://ironwoodai.com/wp-content/uploads/thumb-white.png` | Behind content on orange hero sections — corner-anchored (see usage note below for all four corner options) |
| Swirling fingerprint pattern | `https://ironwoodai.com/wp-content/uploads/background-swirls.png` | Light page/section backgrounds |
| Diagonal dash pattern | `https://ironwoodai.com/wp-content/uploads/diagnal-background.png` | Hero or intro sections, directional texture |
| Footer background (wide swirl) | `https://ironwoodai.com/wp-content/uploads/footer-background.png` | Footer/full-width banner bands |
### `thumb-white.png` Usage Note
This image is cropped at the top and left edges — it is designed to bleed off those edges. By default it is anchored to the **top-left** corner. However, you can place it in any corner by combining `background-position` with a CSS `transform` (via a pseudo-element or wrapper) to flip it into the desired orientation:
| Corner | `background-position` | Transform needed |
|---|---|---|
| Top-left (default) | `top left` | none |
| Top-right | `top right` | `scaleX(-1)` |
| Bottom-left | `bottom left` | `scaleY(-1)` |
| Bottom-right | `bottom right` | `scale(-1, -1)` |
**Default (top-left) — inline background:**
```css
background-image: url('https://ironwoodai.com/wp-content/uploads/thumb-white.png');
background-position: top left;
background-repeat: no-repeat;
```
**Other corners — use a pseudo-element so you can apply a transform without affecting content:**
```css
.section {
position: relative;
overflow: hidden;
}
.section::before {
content: '';
position: absolute;
top: 0; left: 0;
width: 100%; height: 100%;
background-image: url('https://ironwoodai.com/wp-content/uploads/thumb-white.png');
background-repeat: no-repeat;
/* Example: bottom-right corner */
background-position: bottom right;
transform: scale(-1, -1);
pointer-events: none;
}
```
Adjust `background-position` and `transform` together per the table above. Never center, offset, or stretch the image — it must always bleed off the chosen corner edges.
---
## Layout Patterns
### Hero / Above-the-Fold
- Full-bleed `#F95301` orange background
- White logo (`inronwood-logo-white.png`)
- White heading and body text
- `thumb-white.png` as background texture overlay (low opacity, corner-anchored — see usage note above for placement options)
- Buttons: white fill with orange text, or orange fill with white text
### Content Sections (White/Light)
- Background: `#FFFFFF` or `#F4F4F4`
- Optional texture: `background-swirls.png` or `diagnal-background.png`
- Headings: `#2A2A2A`, font: Arial Black
- Body: `#333333`, font: Montserrat
### Footer
- Background: `#2A2A2A` (dark charcoal)
- Logo: white version (`inronwood-logo-white.png`)
- Text: white
- Optional texture: `footer-background.png`
### Buttons
```css
/* Primary — on white/light backgrounds */
.btn-primary {
background: #F95301;
color: #FFFFFF;
font-family: 'Montserrat', sans-serif;
font-weight: 600;
}
/* Reversed — on orange backgrounds */
.btn-reversed {
background: #FFFFFF;
color: #F95301;
font-family: 'Montserrat', sans-serif;
font-weight: 600;
}
```
---
## Do Not
- No purple gradients or "AI slop" aesthetics
- No gradient color schemes except where the fingerprint icon naturally has warm orange tones
- Do not use the JPEG logos on colored or transparent backgrounds (they have white bg baked in)
- Do not use `Ironwood_fullcolor-logo.jpg` on anything other than white/light backgrounds
name: streben-brand
description: "Complete Streben brand guide covering logos, colors, typography, buttons, icons, and design patterns. Only use this skill when explicitly asked to apply Streben branding."
Streben Brand Guide
Logos
Full Logo — Dark (for light backgrounds)
URL: https://streben.io/wp-content/uploads/2025/01/RztaqzQ4l7Q2d2gBwr7dhAeECTk.avif
AVIF, transparent background
Use on: white/light backgrounds (site header)
Full Logo — White (for dark backgrounds)
URL: https://streben.io/wp-content/uploads/2025/01/Streben-logo-final-03-1_edited.avif
AVIF, 224×55px, transparent background
Use on: dark/black sections (site footer). Never on light backgrounds.
Isotipo / Brand Icon — Color Gradient
URL: https://streben.io/wp-content/uploads/2025/01/Isotipo-Streben-Green-Blue.png
PNG, 3000×3000px, transparent background
Gradient: blue-teal (#6EC1E4 range) left → lime green (#8AC245 range) right
Use for: favicons, app icons, social profiles, standalone icon use. Works on light or dark backgrounds.
Color Palette
Primary Brand Colors
NameHexUsageAccent Green#8AC245Primary CTA fill, stat numbers, highlight textPrimary Blue#6EC1E4Icon fill/stroke, secondary highlightsNear Black#0A0A0ABody text on light sections, dark backgrounds, logo dark variantSupporting Colors
NameHexUsageWhite#FFFFFFPage background, text on darkOff-White#F8FAF5 / #FAF9F5Subtle section backgroundsDark Charcoal#333333Default body textDark Gray#54595FSecondary/muted elementsMuted Text#7A7A7ABody copy, subtextTrue Black#000000Dark section halvesAccent/Gradient Colors (backgrounds only)
Approx. ValueSourceUsage#1DDDBF / #29B6D4No-texture.jpgBlue-teal radial glow in dark sections#7B2D8BNo-texture2.jpgPurple radial in CTA gradient#CB0460 / #C5005ENo-texture2.jpgMagenta radial in CTA sectionBackground Textures
Dark Blue-Teal Gradient (No-texture.jpg)
URL: https://streben.io/wp-content/uploads/2025/03/No-texture.jpg
1920×1080px. Near-black with soft blue-to-teal glow from bottom-left.
Use for: dark feature sections (e.g., "Our Exclusivity Promise"). White text + blue icons over this.
Dark Purple-Magenta Gradient (No-texture2.jpg)
URL: https://streben.io/wp-content/uploads/2025/03/No-texture2.jpg
1920×1080px. Near-black with purple (bottom-left) + magenta (top-right) radials.
Use for: high-energy CTA sections. Pair with white text + white-fill button with dark text.
Grainy Green-Cyan Texture (Texture.jpg)
URL: https://streben.io/wp-content/uploads/2025/03/Texture.jpg
1920×1080px. Dark with noisy/grainy lime-green-to-cyan wave. Film-grain texture.
Use for: feature callouts needing visual energy with the green brand color.
Typography
Primary Font: Urbanist (Google Fonts) — used for everything.
ElementSizeWeightLetter SpacingColorH2 (hero/section heading)60px600 SemiBold1pxWhite (dark) or #0A0A0A (light)H3 (section subheading)36px600 SemiBold1px#0A0A0AH422px500 Medium1pxWhite or darkH525px600 SemiBold1pxWhiteBody / Paragraph16px500 Medium1px#0A0A0A (light) or rgba(255,255,255,0.7) (dark)Navigation links16px500 Mediumnormal#0A0A0AButtons16px900 Black1pxWhiteAll text uses 1px letter-spacing consistently for a premium, airy feel.
Buttons & UI Components
Primary Button — Green CTA
Background: #8AC245
Text: #FFFFFF, Urbanist 16px weight 900
Border radius: 25px (pill)
Padding: 12px 24px
Letter spacing: 1px
Used for: "Get Started" and primary conversion CTAs
Secondary Button — White Fill
Background: #FFFFFF
Text: #0A0A0A, Urbanist 16px weight 900
Border radius: 25px (pill)
Used for: CTAs on dark/colored backgrounds (e.g., "Start Now")
Buttons are always pill-shaped (25px radius). Never squared.
Icons
All custom icons: outline/line-art style, black on transparent. On dark sections, override to #6EC1E4 via CSS.
IconURLLocation / Map Pinhttps://streben.io/wp-content/uploads/2025/02/location.svgStrategy / Lightbulb+Gearhttps://streben.io/wp-content/uploads/2025/02/developing-1.svgRevenue Growth / Hand+Charthttps://streben.io/wp-content/uploads/2025/02/revenue-growth-1.svgLight backgrounds: icons at natural black
Dark backgrounds: icons at #6EC1E4
Outline weight is thick and rounded, matching Urbanist's style
Streben also uses Lottie animated icons (JSON) for consultation, polygon, and computer display categories
Design Patterns & Rules
Light sections: White or off-white background. #0A0A0A headings. #7A7A7A body copy. Green accent on numbers/stats.
Dark sections: Use No-texture backgrounds. White headings. Semi-transparent white body text (rgba(255,255,255,0.7)). #6EC1E4 icons. White or green CTA buttons.
Logo placement: Dark/color logo on white/light header. All-white logo on dark footer. Isotipo alone for favicon/standalone brand use.
Card borders on dark sections: Subtle white border, slight rounded corners, transparent/dark fill — glassmorphism-adjacent style.
Spacing: Consistent 1px letter-spacing across all text elements.
name: frontend-design
description: Create distinctive, production-grade frontend interfaces with high design quality. Use this skill when the user asks to build web components, pages, artifacts, posters, or applications (examples include websites, landing pages, dashboards, React components, HTML/CSS layouts, or when styling/beautifying any web UI). Generates creative, polished code and UI design that avoids generic AI aesthetics.
license: Complete terms in LICENSE.txt
This skill guides creation of distinctive, production-grade frontend interfaces that avoid generic "AI slop" aesthetics. Implement real working code with exceptional attention to aesthetic details and creative choices.
The user provides frontend requirements: a component, page, application, or interface to build. They may include context about the purpose, audience, or technical constraints.
Design Thinking
Before coding, understand the context and commit to a BOLD aesthetic direction:
Purpose: What problem does this interface solve? Who uses it?
Tone: Pick an extreme: brutally minimal, maximalist chaos, retro-futuristic, organic/natural, luxury/refined, playful/toy-like, editorial/magazine, brutalist/raw, art deco/geometric, soft/pastel, industrial/utilitarian, etc. There are so many flavors to choose from. Use these for inspiration but design one that is true to the aesthetic direction.
Constraints: Technical requirements (framework, performance, accessibility).
Differentiation: What makes this UNFORGETTABLE? What's the one thing someone will remember?
CRITICAL: Choose a clear conceptual direction and execute it with precision. Bold maximalism and refined minimalism both work - the key is intentionality, not intensity.
Then implement working code (HTML/CSS/JS, React, Vue, etc.) that is:
Production-grade and functional
Visually striking and memorable
Cohesive with a clear aesthetic point-of-view
Meticulously refined in every detail
Frontend Aesthetics Guidelines
Focus on:
Typography: Choose fonts that are beautiful, unique, and interesting. Avoid generic fonts like Arial and Inter; opt instead for distinctive choices that elevate the frontend's aesthetics; unexpected, characterful font choices. Pair a distinctive display font with a refined body font.
Color & Theme: Commit to a cohesive aesthetic. Use CSS variables for consistency. Dominant colors with sharp accents outperform timid, evenly-distributed palettes.
Motion: Use animations for effects and micro-interactions. Prioritize CSS-only solutions for HTML. Use Motion library for React when available. Focus on high-impact moments: one well-orchestrated page load with staggered reveals (animation-delay) creates more delight than scattered micro-interactions. Use scroll-triggering and hover states that surprise.
Spatial Composition: Unexpected layouts. Asymmetry. Overlap. Diagonal flow. Grid-breaking elements. Generous negative space OR controlled density.
Backgrounds & Visual Details: Create atmosphere and depth rather than defaulting to solid colors. Add contextual effects and textures that match the overall aesthetic. Apply creative forms like gradient meshes, noise textures, geometric patterns, layered transparencies, dramatic shadows, decorative borders, custom cursors, and grain overlays.
NEVER use generic AI-generated aesthetics like overused font families (Inter, Roboto, Arial, system fonts), cliched color schemes (particularly purple gradients on white backgrounds), predictable layouts and component patterns, and cookie-cutter design that lacks context-specific character.
Interpret creatively and make unexpected choices that feel genuinely designed for the context. No design should be the same. Vary between light and dark themes, different fonts, different aesthetics. NEVER converge on common choices (Space Grotesk, for example) across generations.
IMPORTANT: Match implementation complexity to the aesthetic vision. Maximalist designs need elaborate code with extensive animations and effects. Minimalist or refined designs need restraint, precision, and careful attention to spacing, typography, and subtle details. Elegance comes from executing the vision well.
Remember: Claude is capable of extraordinary creative work. Don't hold back, show what can truly be created when thinking outside the box and committing fully to a distinctive vision.
I want you to make a landing page for Ironwood AI x Streben. Read your Ironwood branding skill and your Streben branding skill to make a webpage that shows our collaboration.
I'll show you a screenshot of a page I made that shows some of the tools that we've built for Streben. This can give you some idea of what the content of the page could be, but your stylistic design needs to have both of our styles, cool scroll effects, and look like a really cool collaboration.
You might want to research our respective angles for our actual marketing more so that you can make a coherent offering. These are internal tools that Ironwood built for Streben that show:
(a) How Ironwood can make your business more efficient
(b) How Streben is an efficient marketing agency
I just feel like you could put this together in an epic and interesting way.
---
name: ironwood-branding
description: Ironwood AI brand guidelines — colors, typography, logos, textures, and layout patterns. Only use when explicitly asked to apply Ironwood branding.
---
# IRONWOOD AI BRANDING SKILL
Only use this skill when explicitly asked to apply Ironwood AI branding. Follow all rules below exactly.
---
## Color Palette
```css
:root {
--iw-orange: #F95301; /* Primary — CTAs, buttons, accents */
--iw-orange-highlight: #FFDDBD; /* Muted orange — use on orange backgrounds */
--iw-title-gray: #2A2A2A; /* Main heading text */
--iw-text-gray: #333333; /* Body copy, secondary text */
--iw-bg-gray: #F4F4F4; /* Neutral light gray backgrounds */
--iw-white: #FFFFFF;
--iw-black: #000000; /* Reserved for high contrast */
}
```
---
## Typography
### Fonts
- **Headings (H1–H4):** Arial Black — system font, no import needed
- Optional hosted file: `https://ironwoodai.com/wp-content/uploads/ariblk.ttf`
- **Body/UI:** Montserrat — import from Google Fonts:
```html
<link href="https://fonts.googleapis.com/css2?family=Montserrat:wght@400;500;600;700&display=swap" rel="stylesheet">
```
- **Secondary/Aspirational:** Cera Pro (self-hosted at Ironwood CDN)
```css
@font-face {
font-family: 'Cera Pro';
font-weight: 400;
src: url('https://ironwoodai.com/wp-content/uploads/Cera-Pro-Regular.ttf');
}
@font-face {
font-family: 'Cera Pro';
font-weight: 500;
src: url('https://ironwoodai.com/wp-content/uploads/Cera-Pro-Medium.ttf');
}
@font-face {
font-family: 'Cera Pro';
font-weight: 700;
src: url('https://ironwoodai.com/wp-content/uploads/Cera-Pro-Bold.ttf');
}
@font-face {
font-family: 'Cera Pro';
font-weight: 900;
src: url('https://ironwoodai.com/wp-content/uploads/Cera-Pro-Black.ttf');
}
```
### CSS Variables
```css
:root {
--font-heading: 'Arial Black', Arial, sans-serif;
--font-body: 'Montserrat', sans-serif;
}
```
---
## Logo Assets
### Full Logos
| Use Case | URL |
|---|---|
| On dark/orange backgrounds (white, transparent) | `https://ironwoodai.com/wp-content/uploads/inronwood-logo-white.png` (666×124px) |
| On white/light backgrounds (full color, opaque) | `https://ironwoodai.com/wp-content/uploads/Ironwood_fullcolor-logo.jpg` (1384×255px) |
| Subtle/watermark on light gray (transparent) | `https://ironwoodai.com/wp-content/uploads/ironwood-logo.png` (1050×195px) |
### Fingerprint Icon (standalone mark)
| Use Case | URL |
|---|---|
| High-res, transparent (app icons, social) | `https://ironwoodai.com/wp-content/uploads/android-chrome-512x512-1.png` (512×512px PNG) |
| Simplified, white background | `https://ironwoodai.com/wp-content/uploads/ironwood-favicon.jpg` (247×247px JPEG) |
| Simplified, transparent background | `https://ironwoodai.com/wp-content/uploads/ironwood-favicon__1_-removebg-preview.png` (247×247px PNG) |
| Monochrome/black version | `https://ironwoodai.com/wp-content/uploads/download-91.png` (707×712px PNG) |
---
## Background & Texture Assets
| Asset | URL | Use When |
|---|---|---|
| Ultra-faint orange watermark (white/light bg) | `https://ironwoodai.com/wp-content/uploads/thumb-orange.png` | Subtle brand texture on white sections |
| White fingerprint on gray (for orange/dark sections) | `https://ironwoodai.com/wp-content/uploads/thumb-white.png` | Behind content on orange hero sections — corner-anchored (see usage note below for all four corner options) |
| Swirling fingerprint pattern | `https://ironwoodai.com/wp-content/uploads/background-swirls.png` | Light page/section backgrounds |
| Diagonal dash pattern | `https://ironwoodai.com/wp-content/uploads/diagnal-background.png` | Hero or intro sections, directional texture |
| Footer background (wide swirl) | `https://ironwoodai.com/wp-content/uploads/footer-background.png` | Footer/full-width banner bands |
### `thumb-white.png` Usage Note
This image is cropped at the top and left edges — it is designed to bleed off those edges. By default it is anchored to the **top-left** corner. However, you can place it in any corner by combining `background-position` with a CSS `transform` (via a pseudo-element or wrapper) to flip it into the desired orientation:
| Corner | `background-position` | Transform needed |
|---|---|---|
| Top-left (default) | `top left` | none |
| Top-right | `top right` | `scaleX(-1)` |
| Bottom-left | `bottom left` | `scaleY(-1)` |
| Bottom-right | `bottom right` | `scale(-1, -1)` |
**Default (top-left) — inline background:**
```css
background-image: url('https://ironwoodai.com/wp-content/uploads/thumb-white.png');
background-position: top left;
background-repeat: no-repeat;
```
**Other corners — use a pseudo-element so you can apply a transform without affecting content:**
```css
.section {
position: relative;
overflow: hidden;
}
.section::before {
content: '';
position: absolute;
top: 0; left: 0;
width: 100%; height: 100%;
background-image: url('https://ironwoodai.com/wp-content/uploads/thumb-white.png');
background-repeat: no-repeat;
/* Example: bottom-right corner */
background-position: bottom right;
transform: scale(-1, -1);
pointer-events: none;
}
```
Adjust `background-position` and `transform` together per the table above. Never center, offset, or stretch the image — it must always bleed off the chosen corner edges.
---
## Layout Patterns
### Hero / Above-the-Fold
- Full-bleed `#F95301` orange background
- White logo (`inronwood-logo-white.png`)
- White heading and body text
- `thumb-white.png` as background texture overlay (low opacity, corner-anchored — see usage note above for placement options)
- Buttons: white fill with orange text, or orange fill with white text
### Content Sections (White/Light)
- Background: `#FFFFFF` or `#F4F4F4`
- Optional texture: `background-swirls.png` or `diagnal-background.png`
- Headings: `#2A2A2A`, font: Arial Black
- Body: `#333333`, font: Montserrat
### Footer
- Background: `#2A2A2A` (dark charcoal)
- Logo: white version (`inronwood-logo-white.png`)
- Text: white
- Optional texture: `footer-background.png`
### Buttons
```css
/* Primary — on white/light backgrounds */
.btn-primary {
background: #F95301;
color: #FFFFFF;
font-family: 'Montserrat', sans-serif;
font-weight: 600;
}
/* Reversed — on orange backgrounds */
.btn-reversed {
background: #FFFFFF;
color: #F95301;
font-family: 'Montserrat', sans-serif;
font-weight: 600;
}
```
---
## Do Not
- No purple gradients or "AI slop" aesthetics
- No gradient color schemes except where the fingerprint icon naturally has warm orange tones
- Do not use the JPEG logos on colored or transparent backgrounds (they have white bg baked in)
- Do not use `Ironwood_fullcolor-logo.jpg` on anything other than white/light backgrounds
name: streben-brand
description: "Complete Streben brand guide covering logos, colors, typography, buttons, icons, and design patterns. Only use this skill when explicitly asked to apply Streben branding."
Streben Brand Guide
Logos
Full Logo — Dark (for light backgrounds)
URL: https://streben.io/wp-content/uploads/2025/01/RztaqzQ4l7Q2d2gBwr7dhAeECTk.avif
AVIF, transparent background
Use on: white/light backgrounds (site header)
Full Logo — White (for dark backgrounds)
URL: https://streben.io/wp-content/uploads/2025/01/Streben-logo-final-03-1_edited.avif
AVIF, 224×55px, transparent background
Use on: dark/black sections (site footer). Never on light backgrounds.
Isotipo / Brand Icon — Color Gradient
URL: https://streben.io/wp-content/uploads/2025/01/Isotipo-Streben-Green-Blue.png
PNG, 3000×3000px, transparent background
Gradient: blue-teal (#6EC1E4 range) left → lime green (#8AC245 range) right
Use for: favicons, app icons, social profiles, standalone icon use. Works on light or dark backgrounds.
Color Palette
Primary Brand Colors
NameHexUsageAccent Green#8AC245Primary CTA fill, stat numbers, highlight textPrimary Blue#6EC1E4Icon fill/stroke, secondary highlightsNear Black#0A0A0ABody text on light sections, dark backgrounds, logo dark variantSupporting Colors
NameHexUsageWhite#FFFFFFPage background, text on darkOff-White#F8FAF5 / #FAF9F5Subtle section backgroundsDark Charcoal#333333Default body textDark Gray#54595FSecondary/muted elementsMuted Text#7A7A7ABody copy, subtextTrue Black#000000Dark section halvesAccent/Gradient Colors (backgrounds only)
Approx. ValueSourceUsage#1DDDBF / #29B6D4No-texture.jpgBlue-teal radial glow in dark sections#7B2D8BNo-texture2.jpgPurple radial in CTA gradient#CB0460 / #C5005ENo-texture2.jpgMagenta radial in CTA sectionBackground Textures
Dark Blue-Teal Gradient (No-texture.jpg)
URL: https://streben.io/wp-content/uploads/2025/03/No-texture.jpg
1920×1080px. Near-black with soft blue-to-teal glow from bottom-left.
Use for: dark feature sections (e.g., "Our Exclusivity Promise"). White text + blue icons over this.
Dark Purple-Magenta Gradient (No-texture2.jpg)
URL: https://streben.io/wp-content/uploads/2025/03/No-texture2.jpg
1920×1080px. Near-black with purple (bottom-left) + magenta (top-right) radials.
Use for: high-energy CTA sections. Pair with white text + white-fill button with dark text.
Grainy Green-Cyan Texture (Texture.jpg)
URL: https://streben.io/wp-content/uploads/2025/03/Texture.jpg
1920×1080px. Dark with noisy/grainy lime-green-to-cyan wave. Film-grain texture.
Use for: feature callouts needing visual energy with the green brand color.
Typography
Primary Font: Urbanist (Google Fonts) — used for everything.
ElementSizeWeightLetter SpacingColorH2 (hero/section heading)60px600 SemiBold1pxWhite (dark) or #0A0A0A (light)H3 (section subheading)36px600 SemiBold1px#0A0A0AH422px500 Medium1pxWhite or darkH525px600 SemiBold1pxWhiteBody / Paragraph16px500 Medium1px#0A0A0A (light) or rgba(255,255,255,0.7) (dark)Navigation links16px500 Mediumnormal#0A0A0AButtons16px900 Black1pxWhiteAll text uses 1px letter-spacing consistently for a premium, airy feel.
Buttons & UI Components
Primary Button — Green CTA
Background: #8AC245
Text: #FFFFFF, Urbanist 16px weight 900
Border radius: 25px (pill)
Padding: 12px 24px
Letter spacing: 1px
Used for: "Get Started" and primary conversion CTAs
Secondary Button — White Fill
Background: #FFFFFF
Text: #0A0A0A, Urbanist 16px weight 900
Border radius: 25px (pill)
Used for: CTAs on dark/colored backgrounds (e.g., "Start Now")
Buttons are always pill-shaped (25px radius). Never squared.
Icons
All custom icons: outline/line-art style, black on transparent. On dark sections, override to #6EC1E4 via CSS.
IconURLLocation / Map Pinhttps://streben.io/wp-content/uploads/2025/02/location.svgStrategy / Lightbulb+Gearhttps://streben.io/wp-content/uploads/2025/02/developing-1.svgRevenue Growth / Hand+Charthttps://streben.io/wp-content/uploads/2025/02/revenue-growth-1.svgLight backgrounds: icons at natural black
Dark backgrounds: icons at #6EC1E4
Outline weight is thick and rounded, matching Urbanist's style
Streben also uses Lottie animated icons (JSON) for consultation, polygon, and computer display categories
Design Patterns & Rules
Light sections: White or off-white background. #0A0A0A headings. #7A7A7A body copy. Green accent on numbers/stats.
Dark sections: Use No-texture backgrounds. White headings. Semi-transparent white body text (rgba(255,255,255,0.7)). #6EC1E4 icons. White or green CTA buttons.
Logo placement: Dark/color logo on white/light header. All-white logo on dark footer. Isotipo alone for favicon/standalone brand use.
Card borders on dark sections: Subtle white border, slight rounded corners, transparent/dark fill — glassmorphism-adjacent style.
Spacing: Consistent 1px letter-spacing across all text elements.
name: frontend-design
description: Create distinctive, production-grade frontend interfaces with high design quality. Use this skill when the user asks to build web components, pages, artifacts, posters, or applications (examples include websites, landing pages, dashboards, React components, HTML/CSS layouts, or when styling/beautifying any web UI). Generates creative, polished code and UI design that avoids generic AI aesthetics.
license: Complete terms in LICENSE.txt
This skill guides creation of distinctive, production-grade frontend interfaces that avoid generic "AI slop" aesthetics. Implement real working code with exceptional attention to aesthetic details and creative choices.
The user provides frontend requirements: a component, page, application, or interface to build. They may include context about the purpose, audience, or technical constraints.
Design Thinking
Before coding, understand the context and commit to a BOLD aesthetic direction:
Purpose: What problem does this interface solve? Who uses it?
Tone: Pick an extreme: brutally minimal, maximalist chaos, retro-futuristic, organic/natural, luxury/refined, playful/toy-like, editorial/magazine, brutalist/raw, art deco/geometric, soft/pastel, industrial/utilitarian, etc. There are so many flavors to choose from. Use these for inspiration but design one that is true to the aesthetic direction.
Constraints: Technical requirements (framework, performance, accessibility).
Differentiation: What makes this UNFORGETTABLE? What's the one thing someone will remember?
CRITICAL: Choose a clear conceptual direction and execute it with precision. Bold maximalism and refined minimalism both work - the key is intentionality, not intensity.
Then implement working code (HTML/CSS/JS, React, Vue, etc.) that is:
Production-grade and functional
Visually striking and memorable
Cohesive with a clear aesthetic point-of-view
Meticulously refined in every detail
Frontend Aesthetics Guidelines
Focus on:
Typography: Choose fonts that are beautiful, unique, and interesting. Avoid generic fonts like Arial and Inter; opt instead for distinctive choices that elevate the frontend's aesthetics; unexpected, characterful font choices. Pair a distinctive display font with a refined body font.
Color & Theme: Commit to a cohesive aesthetic. Use CSS variables for consistency. Dominant colors with sharp accents outperform timid, evenly-distributed palettes.
Motion: Use animations for effects and micro-interactions. Prioritize CSS-only solutions for HTML. Use Motion library for React when available. Focus on high-impact moments: one well-orchestrated page load with staggered reveals (animation-delay) creates more delight than scattered micro-interactions. Use scroll-triggering and hover states that surprise.
Spatial Composition: Unexpected layouts. Asymmetry. Overlap. Diagonal flow. Grid-breaking elements. Generous negative space OR controlled density.
Backgrounds & Visual Details: Create atmosphere and depth rather than defaulting to solid colors. Add contextual effects and textures that match the overall aesthetic. Apply creative forms like gradient meshes, noise textures, geometric patterns, layered transparencies, dramatic shadows, decorative borders, custom cursors, and grain overlays.
NEVER use generic AI-generated aesthetics like overused font families (Inter, Roboto, Arial, system fonts), cliched color schemes (particularly purple gradients on white backgrounds), predictable layouts and component patterns, and cookie-cutter design that lacks context-specific character.
Interpret creatively and make unexpected choices that feel genuinely designed for the context. No design should be the same. Vary between light and dark themes, different fonts, different aesthetics. NEVER converge on common choices (Space Grotesk, for example) across generations.
IMPORTANT: Match implementation complexity to the aesthetic vision. Maximalist designs need elaborate code with extensive animations and effects. Minimalist or refined designs need restraint, precision, and careful attention to spacing, typography, and subtle details. Elegance comes from executing the vision well.
Remember: Claude is capable of extraordinary creative work. Don't hold back, show what can truly be created when thinking outside the box and committing fully to a distinctive vision.
I want you to make a landing page for Ironwood AI x Streben. Read your Ironwood branding skill and your Streben branding skill to make a webpage that shows our collaboration.
I'll show you a screenshot of a page I made that shows some of the tools that we've built for Streben. This can give you some idea of what the content of the page could be, but your stylistic design needs to have both of our styles, cool scroll effects, and look like a really cool collaboration.
You might want to research our respective angles for our actual marketing more so that you can make a coherent offering. These are internal tools that Ironwood built for Streben that show:
(a) How Ironwood can make your business more efficient
(b) How Streben is an efficient marketing agency
I just feel like you could put this together in an epic and interesting way.